Synopsis on KPI for Marketing Staff

What Key Performance Indicators (KPI) should be used for Marketing Staff?

It is best to measure your performance based on the following:
1) In relation to company performance: therefore, performance indicators that are common to all departments, shared within the company and that the company puts emphasis on.
2) Department specific performance indicators. Although you can get some general insights from other organizations, your main focus would be to ask yourself and the leadership what best measures the success of the marketing department.
How does the marketing department relate to the company's goals and to what extent? What defines your marketing department? What is it to accomplish? That would be a starting and revolving point.
And of course, weighing is important for fairness.


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