CULTURAL DIFFERENCES: ONLY FOR GLOBAL COMPANIES?
T alking about cultural differences is almost vain words until you see the palpable consequences of failed communication . Communication is about getting through your interlocutor. Think Ebola. www.dailymail.co.uk In general we will agree that the Ebola virus disease (EVD) is not quite understood yet. In practice, there are trends that counteract common sense. Those can be cultural and/or more or less ideological . The major hurdle is getting needed - in this case vital - communication through, as well as timely talent acuisition . This was so unexpected: workers needed !. Transpose EVD and its impacts on society to a much different and less dramatic scale, and you are encountering global dynamics. Sustainability of multinationals relies a great deal on understanding cultural differences and navigating the cultural and legal, global landscape. UNDERSTANDING ALL FACETS OF CULTURE U nderstanding cultures is essential before implementing any pr...